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Closing the Gap Between Marketing Activity and Commercial Return

0.74% to 1.63%: what a twelve-week restructure revealed about how marketing should be measured.

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May 12, 2026

Dear Board of Directors

The conditions in which your marketing team is failing were approved in this room.

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May 7, 2026

Dear Founder

The skills it took to launch your business will not get you to scale it.

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April 30, 2026

Dear CFO: The Marketing Budget Is Not a Liability

Cutting the marketing budget could be your most expensive decision this year.

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April 23, 2026

The Moremi Newsletter

Practical thinking on performance marketing, measurement, and growth.

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